NEWS / IDEAS AND PROJECTS
Projects, insights and lessons on technology, digital experiences and direct hotel bookings.
FEATURED ARTICLE
How AI, a stronger hotel website, A/B and multivariate testing, and new ways to book can support direct bookings.
FROM THE HOTELS PERFORMANCE ARCHIVE
Sending frequency, relevance and segmentation influence how guests respond to hotel newsletters. This article explores those three areas and the role of measurement in refining email marketing.
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An updated review of hotel data protection, from guest information and privacy requests to email marketing, supplier contracts and international transfers. Originally published during the transition to GDPR.
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Implementing a new booking engine is a very important decision for a hotel or hotel chain and according to our experience, the hotel or chain team dedicates between four months and a year to the selection process, during which they evaluate between 3 and 8 booking engines. In this article we will outline some basic…
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An analysis of the relationship between OTA bookings and the hotel’s direct channel, focusing on investment, price and booking conditions that influence a guest’s choice.
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A hotel’s own website can communicate its distinctive experience and booking benefits. Explore how content, technology and testing can help strengthen the direct channel alongside OTAs.
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Choosing a booking engine starts with the hotel’s requirements. This article explores functional comparisons, implementation experience and testing to support decisions about direct-booking technology.
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A project combining brand identity, a multilingual website, a client intranet and CRM with digital acquisition and loyalty planning for Smart & Exclusive Travel.
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A look at the website, booking engine and digital strategy project for Ambient Group, with attention to guest information, direct bookings and the needs of a multi-property hotel group.
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A practical introduction to A/B and multivariate testing: what each method compares, how traffic affects the choice and why experimentation matters throughout the hotel booking journey.
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A historical account of a booking engine selection project: comparing functional requirements, testing alternatives on a hotel website and assessing conversion alongside costs and return on investment.
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