A change to get closer to its customers and increase direct bookings was the objective of this successful project, for which Hotel’s Performance has tested its creativity and experience in the development of a new website, the implementation of a new booking engine and the design of a digital strategy with excellent results.
More accessible and attractive, the new website has been designed to offer the best information to guests about the chain, its services, with high resolution images so that they can appreciate the facilities of the chain and above all to increase direct sales in the site through a modern booking engine that allows customers to book online at the best price.
The implemented booking engine has advanced functionalities, which allows, among other options, the creation of dynamic tariffs by channel and markets, crosselling for cases of unavailability in one of the establishments, possibility of performing A / B and Multivariate tests for the continuous optimization of the booking process, access for agencies / companies, additionally has an exceptional Look & Feel, a high level of usability and an excellent conversion rate.
Technically we have integrated the latest technologies that can be more useful for the users and that guarantee the full access from any type of device. To guarantee maximum security as in all our developments we have implemented all the necessary tools for this; SSL, HTTPS, PCI-secure certification, dedicated and secure server for sensitive data, etc.
We are especially proud that Ambient Group trusted us to enhance its direct sales in its 5 hotels. Together we work day by day in this new stage to get the most out of the new solutions implemented.