Strategy and content architecture
Priorities, guest journeys and a clear structure for each property, audience and language.
DIGITAL CONSULTING FOR HOTELS
A stronger direct channel.
A more efficient hotel.
We help marketing teams at independent hotels and hotel groups improve their direct channel, conversion and operations through technology and AI.
FIVE AREAS. ONE SHARED DIRECTION.
Start with what your hotel needs today.
01 / WEB DESIGN & USER EXPERIENCE
UX · UI · Mobile · WordPress
A website that inspires.
And makes booking easy.
Your website should express what makes your hotel special and help guests take the next step. We connect design, usability and your booking journey from the start.
FOR YOU IF · Your website feels dated, is difficult to manage or makes guests work too hard to book.
Design, usability and accessibility
Responsive layouts, clear navigation and a consistent experience between your website and booking engine.
Development and quality assurance
The right platform, performance reviews and delivery checks. We can build, coordinate or supervise alongside your partners.
WHAT YOU GET
A website aligned with your brand, easier to use, maintain and improve.
02 / ANALYSIS, CONVERSION & EXPERIMENTATION
Analytics · CRO · A/B testing
Less friction.
More reasons to book.
We study where guests hesitate or leave the booking journey. We turn data into prioritised improvements and test their effect on your direct channel.
FOR YOU IF · You attract visitors, but need to understand why they are not becoming bookings.
Measure the whole journey
Measurement plan, goals and analysis of the path from your website to the booking engine.
Find and prioritise opportunities
Behaviour, usability and content analysis, supported by AI to explore patterns and formulate hypotheses.
Test, learn and improve
A/B and multivariate testing when traffic and data quality allow it. Otherwise, we use suitable research and validation methods.
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01
Observe
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02
Prioritise
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03
Experiment
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04
Learn
WHAT YOU GET
A prioritised improvement plan and evidence to guide the next decision.
03 / HOTEL TECHNOLOGY & BOOKINGS
Booking engine · PMS · Channel manager
The right technology.
Chosen on your terms.
There is no single best system for every hotel. We compare solutions against your operations, team and objectives, with independent benchmarks, experience and testing.
FOR YOU IF · You are choosing new tools, struggling with disconnected systems or want to get more from your current technology.
WHAT WE COMPARE
Business fit: Functionality, markets and sales model.
Everyday operations; Usability, support and training.
Connectivity: Integrations, data flows and compatibility.
Total cost: Licences, commissions, setup and maintenance.
From selection to everyday use
We assess needs, shortlist providers, review demonstrations and support setup, integration and team adoption. AI helps us structure comparisons; professional judgement guides the recommendation.
WHAT YOU GET
A reasoned recommendation and an implementation roadmap, aligned with your priorities.
04 / MARKETING, SEO & VISIBILITY
Search · Content · Direct demand
Be found.
Be the right choice.
We connect acquisition, content and measurement to attract relevant demand. With a strategy for each market, language and stage of the guest journey.
FOR YOU IF · You want more qualified direct demand and a clearer picture of what your marketing contributes.
SEO and visibility in AI search
Technical foundations, clear information architecture and useful, verifiable content that search engines and AI assistants can understand.
Campaigns and metasearch
Search campaigns and hotel metasearch aligned with your audience, booking journey and measurement goals.
Content, relationships and loyalty
Editorial planning, AI-assisted content with professional review, and email communication that supports a lasting guest relationship.
Other ways we can support your marketing
Social media, online reputation, partnerships and affiliate programmes when they make sense for your audience, resources and strategy.
WHAT YOU GET
An acquisition and content plan with priorities, measurement criteria and a clear connection to your direct channel.
05 / PROCESS & CONVERSION OPTIMISATION WITH AI
Applied to your everyday work
More time to add value.
More insight to improve.
We identify where AI can make a useful difference, start with a defined pilot and assess the outcome. With clear responsibilities, human review and attention to the data involved.
EFFICIENCY
Processes that free up your team
Less repetitive work, with more consistent information and follow-up.
- Meeting notes, action summaries and task follow-up.
- Delivery checks, reporting and documentation.
- Custom tools and workflows connected to your operations.
CONVERSION
Analysis that accelerates improvement
More support to identify opportunities and prepare better experiments.
- Design, UX and content reviews.
- Pattern analysis and prioritisation of conversion hypotheses.
- Preparation of test variants, with results validated through measurement.
EXPERIENCE APPLIED TO REAL PROJECTS
AI with context.
Professional judgement throughout.
Lopesan
Design and UX reviews, delivery oversight and internal documentation during digital projects.
Pasito Blanco
Design, user experience, SEO and content reviews supported by AI.
Ketier
Custom plugins, content and technical security reviews supported by AI.
WHAT YOU GET
A prioritised pilot, documented workflows and a way to assess time, quality or conversion improvements.
A WAY OF WORKING THAT FITS YOUR HOTEL
Start where it matters.
Move forward together.
One service, a specific project or ongoing support. We can join your team and collaborate with your current partners.
01 /
Understand
Your situation, objectives and constraints.
02 /
Prioritise
A focused roadmap with scope and measurement criteria.
03 /
Implement
Delivery, coordination or oversight, according to your needs.
04 /
Improve
Review the evidence and decide the next step.
YOUR NEXT STEP
Where could your hotel
go further?
Tell us about your website, tools and main challenge. We will prepare a first diagnostic meeting focused on your needs.
We will contact you to arrange and confirm the meeting.
TO HELP US PREPARE
- Your hotel or group and its website.
- The challenge you want to address first.
- Your tools, team and priorities.
BEFORE WE START
Let’s make it clear.
Can we start with just one service?
Yes. We define the scope around your priorities. You can start with an audit, a specific project or ongoing support.
Do we have to replace our current technology?
Not necessarily. We assess what is already working and what needs to improve before recommending changes. The decision is based on your needs, evidence and total cost.
How do you measure whether AI is helping?
We establish a starting point and indicators for each pilot: time spent, quality, rework or conversion. We review outcomes before deciding whether to extend it.