INDEPENDENT HOSPITALITY CONSULTING
We help hotel marketing leaders and teams improve direct bookings through strategy, technology and artificial intelligence. For independent hotels and hotel groups.
20+
Years of experience
30+
Clients who put their trust in us
THEY ALREADY KNOW US
01 / WHAT WE DO
We work with independent hotels and hotel groups. From the first strategic decision to continuous improvement.
We design and optimise the direct channel around the guest. We identify friction, prioritise improvements and validate hypotheses through A/B and multivariate testing, supported by AI.
We compare booking engines, PMS and channel managers against your operations, connectivity and business goals. Independent benchmarks, experience and testing guide our recommendations.
We bring AI into real workflows: analysing designs, reviewing deliverables, improving content and automating internal tasks. With expert oversight and a clear purpose for each application.
SEO, AI search visibility and digital marketing aligned with your direct channel. We connect acquisition, content and measurement to reach relevant audiences and understand what works.
OUR DIFFERENCE
There is no single best technology for every hotel. There is a right choice for your business. We help you find it.
01
Objective benchmarks and tests grounded in your hotel’s actual needs.
02
We assess fit, cost and performance. Your goals guide the decision.
03
Technology accelerates analysis. Our team brings context and judgment.
02 / OUR EXPERIENCE
Experience in hospitality. A perspective enriched by projects in other industries.
HOSPITALITY
Digital consulting, testing and AI-assisted project oversight.
Experience across websites and optimisation tests, with AI applied during the development of the new website.
Our contribution centres on consulting, testing and oversight. The new website was built and implemented by providers selected by Lopesan.
MARINA
Design, user experience and content enhanced with AI.
AI applied to reviewing and improving the digital experience of Pasito Blanco.
Experience in other industries broadens our perspective on processes and customer relationships.
REAL ESTATE
Custom development, content and security reviews.
Digital improvement combining custom development, content and technical reviews, supported by AI.
Improvements tailored to the business, with development and reviews under professional oversight.
ALSO PART OF OUR EXPERIENCE
Abama Hoteles · Gran Hotel de Jaca · Hotel Oroel · Ambient Hotels · De Salas Inmobiliaria · Restaurante Corbacho
03 / HOW WE WORK
We join your team wherever we can add the most value. On a specific project or through continuous support.
Your business, your team and the challenge that matters most. Every project starts with a conversation.
We analyse your starting point and define a roadmap with clear priorities and measurable goals.
We develop, coordinate or oversee the work, in collaboration with your team and technology partners.
We measure, test and refine. Each finding informs the next decision.
THE NEXT STEP
Tell us about your hotel and what you want to improve. We will prepare a first diagnostic meeting focused on your needs.
Tell us about your challenge and we will contact you to arrange the meeting.
A good conversation.
A clear starting point.
info@hotelsperformance.com+34 616 928 047Madrid · Spain
BEFORE WE MEET
Yes. We work with independent hotels and hotel groups, adapting the scope to the business, team and priorities of each project.
Yes. We can work alongside your team and current partners, providing strategy, specialist execution or project oversight according to your needs.
We discuss your starting point, goals and main challenges. The information you provide helps us prepare the conversation and assess a suitable proposal.