NEWS / IDEAS AND PROJECTS
Projects, insights and lessons on technology, digital experiences and direct hotel bookings.
FEATURED ARTICLE
How AI, a stronger hotel website, A/B and multivariate testing, and new ways to book can support direct bookings.
FROM THE HOTELS PERFORMANCE ARCHIVE
AI is changing how travellers find and book hotels. Explore the role of your own website, A/B and multivariate testing, and bookings through AI assistants, with priorities for independent hotels and small and medium-sized hotel groups.
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Our 2021 perspective on strengthening the hotel’s direct channel through website content, mobile usability, booking technology and ongoing testing. Historical figures and product references should be read in that context.
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Our New Year greeting for 2021, preserved in the Hotels Performance archive.
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A message from the Hotels Performance team during the 2020 stay-at-home period, explaining the move to remote working and our commitment to supporting clients.
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A website project for Piatra Mare Hotel in Poiana Braşov, presenting accommodation, facilities and guest information in English and Romanian through a responsive design.
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A project account from the launch of Lopesan Costa Bávaro in 2019, covering the dedicated resort website, multilingual guest information, responsive design and booking technology.
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A website redesign for Cobarcho Restaurant in Jaca, supporting its updated setting and menu with bilingual information, detailed imagery and responsive access for customers.
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Revenue management involves more than changing room prices. This article connects demand forecasting, distribution, upgrades, cross-selling, packages and loyalty with hotel commercial decisions.
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An updated look at hotel booking-engine security, distinguishing payment-security evidence from GDPR responsibilities and explaining the roles of staff, suppliers and incident procedures.
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Six areas to review when improving hotel landing pages: design, usability, messages, loading speed, traffic and testing. A practical framework for connecting campaign visits with the booking journey.
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A historical project for Resort Ambient in Romania, bringing together brand presentation, a responsive website and a booking engine to help guests explore the property and book directly.
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A look at common mobile booking barriers and the importance of adapting the full reservation journey to smaller screens, beyond making the hotel’s main website responsive.
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