One of the areas that we must work to improve the conversion rate, effectiveness and profitability of marketing campaigns in digital media is to create optimized landing pages. Convincing guests that our hotel is the optimal choice is not an easy task, but not impossible. This process starts with the visualization and the first step…
Since 2011, the use of the mobile phone as an internet connection device has been growing unstoppably thanks to the continuous improvement of terminal services and the popularization of “flat” data rates. In these years the mobile has become the preferred device to access the Internet by 75% of Spaniards. Even so, in 2017 and…
For a hotel the database of emails has until recently been one of the most important free marketing tools through which you could increase the bookings. Due to the evolution and growth of other media effectiveness, email marketing has generally been relegated to the background. Only the hotels that have managed to make proper use…
The Hotel Industry is today one of the most vulnerable to the possible threat of data security. According to EU reports, the hotel sector has been the second to suffer the largest number of data thefts in 2016, with a forecast to remain the same during 2017. Bearing in mind that in a world of…
Implementing a new booking engine is a very important decision for a hotel or hotel chain and according to our experience, the hotel or chain team dedicates between four months and a year to the selection process, time in which they evaluate between 3 and 8 booking engines. In this article we will try to…
Many hotels and hotel chains have come to the conclusion that the most important channel is the direct channel, since it generates the greatest margin and profitability, in comparison with other channels like the OTA’s or others. We agree that taking the step of prioritizing the direct channel has represented a breakthrough in the hotel…
In the last decades OTAs have been born and developed like Booking, Expedia, Priceline, we have lived the transformation of other companies, like TripAdvisor or Google, that has become of a useful source of information for the travelers in a competitor Of OTA’s, first acting as price comparators and then offering the possibility of direct…
Smart & Exclusive Travel, a DMC with presence in the markets of Spain and Portugal, with clients in Asia, India and Russia, has counted on us to develop its new brand image, the creation of a new website and the implementation of its commercial strategy in digital media. Hotel’s Performance has been responsible for the…
A / B Test A / B Test is a test that is done in order to optimize a website, for it are created two versions of the same page, the test version in which we modified a key element of the reservation process and the control version in which we maintain the current design,…