Our 2021 perspective on strengthening the hotel’s direct channel through website content, mobile usability, booking technology and ongoing testing. Historical figures and product references should be read in that context.
A website project for Piatra Mare Hotel in Poiana Braşov, presenting accommodation, facilities and guest information in English and Romanian through a responsive design.
A project account from the launch of Lopesan Costa Bávaro in 2019, covering the dedicated resort website, multilingual guest information, responsive design and booking technology.
A historical project for Resort Ambient in Romania, bringing together brand presentation, a responsive website and a booking engine to help guests explore the property and book directly.
A look at common mobile booking barriers and the importance of adapting the full reservation journey to smaller screens, beyond making the hotel’s main website responsive.
Implementing a new booking engine is a very important decision for a hotel or hotel chain and according to our experience, the hotel or chain team dedicates between four months and a year to the selection process, during which they evaluate between 3 and 8 booking engines. In this article we will outline some basic…
Choosing a booking engine starts with the hotel’s requirements. This article explores functional comparisons, implementation experience and testing to support decisions about direct-booking technology.
A look at the website, booking engine and digital strategy project for Ambient Group, with attention to guest information, direct bookings and the needs of a multi-property hotel group.
A historical account of a booking engine selection project: comparing functional requirements, testing alternatives on a hotel website and assessing conversion alongside costs and return on investment.
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