Choose a booking engine for a hotel / hotel chain is a very important decision and at the same time complex due to the wide variety of alternatives available in the market.
Hotels that decide to implement a new booking engine, dedicate according to our experience from four months to a year on the process of selecting the booking engine, in this time they evaluate between 3 and 8 booking engines.
Although each hotel / chain has full knowledge of its needs in terms of rate plans, room types, offers, typologies of users with access to the engine, etc., and can make a good evaluation of booking engines, but generally they don’t have the enough time to be able to evaluate all the options of the market that can adapted to their needs and also they can only value the different engines through demonstrations.
In Hotel’s Performance we know that you can only can have a deeply knowledge of all the functionalities of a booking engine when you do an implementation and also it’s necessary to have experience with several booking engines to learn which can achieve the best results for the different type of hotels.
When you have the support of specialist in the selection of booking engines you can be advise of some differences that seem not so important, and can be a real problem when implementing the prices policy, offers and even slight variations in the conversion rate, that can produce huge losses for a hotel / chain.
To ensure optimum choice and results, it is necessary to perform a depth analysis of hotel / chain needs, to see which booking engines meet fully the requirements, and among which are the conversion rates obtained from the different booking engines in similar hotels.
In Hotel’s Performance we are specialists in advising hotels and chains which booking engine will suit best their needs and which will obtain the best results. Additionally this advice allows to optimize the selection and implementation times.
As part of our methodology, we have a Benchmark that includes the 100 best booking engines worldwide, most of which we have already tested and implemented. The benchmark qualifies more than 250 features of each of them. In this way we can make an assessment of the needs of each hotel and contrast it with the functionalities of the most suitable engines.
In the case of hotels and chains that have a big online billing through its website, in which small variations in the conversion rate can mean millions of euros at the end of the year, we recommend to do a test in a one hotel with the booking engines that after the analysis meets the needs and had obtain better conversion rates for similar establishments.
In this way we can guarantee that the booking engine selected and implemented is the one that will obtain the best results for the hotel / chain for which we work.