AI is changing how travellers find and book hotels. Explore the role of your own website, A/B and multivariate testing, and bookings through AI assistants, with priorities for independent hotels and small and medium-sized hotel groups.
Six areas to review when improving hotel landing pages: design, usability, messages, loading speed, traffic and testing. A practical framework for connecting campaign visits with the booking journey.
A look at common mobile booking barriers and the importance of adapting the full reservation journey to smaller screens, beyond making the hotel’s main website responsive.
Choosing a booking engine starts with the hotel’s requirements. This article explores functional comparisons, implementation experience and testing to support decisions about direct-booking technology.
A practical introduction to A/B and multivariate testing: what each method compares, how traffic affects the choice and why experimentation matters throughout the hotel booking journey.
A historical account of a booking engine selection project: comparing functional requirements, testing alternatives on a hotel website and assessing conversion alongside costs and return on investment.