Despite the sea of unknowns in which the hotel sector has been submerged since the beginning of the pandemic, during this year and a half, we have seen how direct sales were for many hotels the main source of income and a true pillar, even in the worst moments of crisis. The increase in direct…
At Hotel´s Performance we want to accompany you to face the challenges that we are experiencing recently. Our lifestyle and way of working have changed and have been affected by the measures we must follow to stop the spread of Covid-19, especially the rule of staying home. Even so, we accept that this is one…
With millions of daily transactions worldwide, the hotel industry is the most affected by cyber attacks that are becoming more frequent. Will this problem be solved with the entry in force of the GDPR (General Data Protection Regulation)? Why have hotels become the Achilles heel of data security? The increase of cyber attacks in recent…
One of the areas that we must work to improve the conversion rate, effectiveness and profitability of marketing campaigns in digital media is to create optimized landing pages. Convincing guests that our hotel is the optimal choice is not an easy task, but not impossible. This process starts with the visualization and the first step…
The Hotel Industry is today one of the most vulnerable to the possible threat of data security. According to EU reports, the hotel sector has been the second to suffer the largest number of data thefts in 2016, with a forecast to remain the same during 2017. Bearing in mind that in a world of…
