Our 2021 perspective on strengthening the hotel’s direct channel through website content, mobile usability, booking technology and ongoing testing. Historical figures and product references should be read in that context.
Our New Year greeting for 2021, preserved in the Hotels Performance archive.
A message from the Hotels Performance team during the 2020 stay-at-home period, explaining the move to remote working and our commitment to supporting clients.
An updated look at hotel booking-engine security, distinguishing payment-security evidence from GDPR responsibilities and explaining the roles of staff, suppliers and incident procedures.
Six areas to review when improving hotel landing pages: design, usability, messages, loading speed, traffic and testing. A practical framework for connecting campaign visits with the booking journey.
An updated review of hotel data protection, from guest information and privacy requests to email marketing, supplier contracts and international transfers. Originally published during the transition to GDPR.