AI is changing how travellers find and book hotels. Explore the role of your own website, A/B and multivariate testing, and bookings through AI assistants, with priorities for independent hotels and small and medium-sized hotel groups.
Our 2021 perspective on strengthening the hotel’s direct channel through website content, mobile usability, booking technology and ongoing testing. Historical figures and product references should be read in that context.
A look at common mobile booking barriers and the importance of adapting the full reservation journey to smaller screens, beyond making the hotel’s main website responsive.
Sending frequency, relevance and segmentation influence how guests respond to hotel newsletters. This article explores those three areas and the role of measurement in refining email marketing.
Implementing a new booking engine is a very important decision for a hotel or hotel chain and according to our experience, the hotel or chain team dedicates between four months and a year to the selection process, during which they evaluate between 3 and 8 booking engines. In this article we will outline some basic…
An analysis of the relationship between OTA bookings and the hotel’s direct channel, focusing on investment, price and booking conditions that influence a guest’s choice.
A hotel’s own website can communicate its distinctive experience and booking benefits. Explore how content, technology and testing can help strengthen the direct channel alongside OTAs.
Choosing a booking engine starts with the hotel’s requirements. This article explores functional comparisons, implementation experience and testing to support decisions about direct-booking technology.
A practical introduction to A/B and multivariate testing: what each method compares, how traffic affects the choice and why experimentation matters throughout the hotel booking journey.
A historical account of a booking engine selection project: comparing functional requirements, testing alternatives on a hotel website and assessing conversion alongside costs and return on investment.