Smart & Exclusive Travel, New Site & Loyalty Strategy
A project combining brand identity, a multilingual website, a client intranet and CRM with digital acquisition and loyalty planning for Smart & Exclusive Travel.
Ambient Group, New Website and Booking Engine
A look at the website, booking engine and digital strategy project for Ambient Group, with attention to guest information, direct bookings and the needs of a multi-property hotel group.
Differences between an A/B test and a multivariate test
A practical introduction to A/B and multivariate testing: what each method compares, how traffic affects the choice and why experimentation matters throughout the hotel booking journey.