Our 2021 perspective on strengthening the hotel’s direct channel through website content, mobile usability, booking technology and ongoing testing. Historical figures and product references should be read in that context.
A project account from the launch of Lopesan Costa Bávaro in 2019, covering the dedicated resort website, multilingual guest information, responsive design and booking technology.
Revenue management involves more than changing room prices. This article connects demand forecasting, distribution, upgrades, cross-selling, packages and loyalty with hotel commercial decisions.
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