Benefits of Revenue Management for Hotels
Revenue management involves more than changing room prices. This article connects demand forecasting, distribution, upgrades, cross-selling, packages and loyalty with hotel commercial decisions.
Revenue management involves more than changing room prices. This article connects demand forecasting, distribution, upgrades, cross-selling, packages and loyalty with hotel commercial decisions.
A historical account of a booking engine selection project: comparing functional requirements, testing alternatives on a hotel website and assessing conversion alongside costs and return on investment.