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Tag Archives: Artificial intelligence

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Two professionals review a laptop at a hotel reception; a conceptual illustration of AI and direct bookings.

Direct hotel bookings in 2027: your website, AI and new ways to book

Digital Strategy, Direct Booking, Test & OptimizationBy Hotels Performance08/10/2026

AI is changing how travellers find and book hotels. Explore the role of your own website, A/B and multivariate testing, and bookings through AI assistants, with priorities for independent hotels and small and medium-sized hotel groups.

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